Janelle Berry

Design and lead immersive, audience-centered experiences that drive engagement, community connection, and cultural identity. Own experience strategy, creative direction, and execution for large-scale live programs, translating organizational goals into cohesive experiential moments across physical and digital environments.

 

• Own and lead the strategic vision, design, and execution of large-scale experiential programs and live events, driving 40–80% growth in audience participation and sustained community engagement.

• Serve as senior creative and experiential lead, translating organizational goals into immersive, emotionally resonant experiences that strengthen culture, identity, and participation.

• Direct end-to-end experience strategy, including concept development, creative direction, experiential storytelling, marketing alignment, production oversight, and post-event evaluation.

• Lead and mentor cross-functional creative, operations, and student teams, establishing clear workflows, timelines, and accountability structures.

• Oversee experiential budgets up to $10,000 per initiative, managing vendor relationships, resource allocation, and cost optimization to deliver high-impact experiences on budget.

• Develop and execute integrated multichannel marketing strategies (email, digital signage, video, live broadcast, and social content) to drive awareness and engagement.

• Implement data-informed engagement frameworks and gamification systems to measure participation, optimize programming, and improve retention and audience satisfaction.

• Partner with senior leadership and stakeholders to align experiential initiatives with broader organizational priorities and long-term engagement goals.

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Selected Experience Snapshots

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Homecoming House Cup

Objective: Increase school spirit and collective participation

Strategy: Game-based experiential activation with ticket-earning mechanics and collective reward

Execution: Partnered with external vendor to deliver inflatable game activations; designed participation flow and ticket system tied to ultimate House Prize

Outcome: High-energy activation driving strong turnout, competition, and house pride

 

Cafecito (Hispanic Heritage Month)

Objective: Celebrate Hispanic identity and foster belonging

Strategy: Multisensory cultural immersion

Execution: Student-led performances, culturally inspired décor, and shared treats within a warm communal environment

Outcome: Strong attendance, positive feedback, and increased cultural visibility

 

AP Commitment Day

Objective: Reinforce academic identity and future-focused mindset

Strategy: Recognition and public commitment ritual

Execution: Personalized award certificates and ceremonial affirmation celebrating prior AP success and future commitment

Outcome: Increased motivation, pride, and visibility around academic achievement

 

Black History Month Cultural Showcase

Objective: Center Black culture, creativity, and storytelling

Strategy: Immersive cultural performance experience

Execution: Dance, music, spoken word, sketches, and interactive audience moments layered within themed environment design

Outcome: One of the highest-attended annual programs; strong emotional engagement

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